DANA WHITE is no stranger to bumping heads with anyone who gets in his way.
The American promoter has been hailed for transforming MMA and the UFC brand to become a direct competitor against boxing.
But it has not all been plane sailing for White, who has been the UFC's president since 2001.
He is not afraid of speaking out against his talent or anybody else for that matter, while also never looking to retreat once being attacked.
Here SunSport looks at White's greatest fall outs…
This bizarre beef began while White was at the Nickelodeon Awards with his wife and kids.
And while he says the Black Eyed Peas, Justin Bieber and Selena Gomez appeared to make time for his little ones, pop icon JT apparently didn't.
White called the singer a 'complete jack off' who 'couldn't have been a bigger d***'.
Timberlake was understandably confused and did make the effort to reach out to the UFC boss on the phone to sort it out in 2013.
It was appreciated by White, who then wrote on Twitter: "Hey @jtimberlake thanks for the call. Very stand up and classy!!! Much appreciated #respect."
A few years later, at UFC 200 in 2016, Timberlake had a cageside seat for the historic pay-per-view event, and was pictured with Conor McGregor.
Perhaps White's greatest and longest-running feuds was shared with former champion Tito Ortiz.
But the bad blood even spilled over with Ortiz's ex-partner and former Porn Star Jenna Jameson.
After a video was posted online by the UFC, where Ortiz's old rival Chuck Liddel said 'no-one likes you' the former PPV star took exception.
Jameson also played her part, as she tweeted: "your (sic) the last guy in the world that should be ragging on Tito not being liked. Um, you pay him a fortune."
White fired back in an explosive response, writing: "@jennajameson hey jenna SHUT THE F*** UP and mind ur biz! @titoortiz put her on a f***in leash!!!"
Ortiz split up with Jameson in 2013 after six years together. They have twin boys, Jesse Jameson and Journey Jett.
Ortiz and White have a long history dating back to the UFC's early days.
White used to manage the legendary light-heavyweight, but after he became the company's president, their relationship soured.
As tensions brewed, Ortiz wore a T-shirt at UFC 89 which read: “Dana Is My Bitch”.
Their relationship got so bad Ortiz only agreed to re-sign with the UFC in 2007 if he contract included a three round boxing match with his boss.
White – a former amateur boxer – agreed, and trained for months after hiring a trainer with the Nevada State Athletic Commission brought in to oversee the event.
Amazingly, it was Ortiz who pulled out of the bout, failing to show up to the weigh in a day before the proposed fight, insisting he was not being financially compensated for the exhibition.
For the most part, White has supported and backed McGregor on the way to the Irishman becoming the sport's biggest star.
But even the UFC's golden goose has landed himself in some in-house troubles.
McGregor was set to headline UFC 200 four years ago, but after refusing to turn up to the pre-fight press conference – citing it was a distraction from his training camp – the southpaw was pulled from the event.
After throwing his toys out of the pram and announcing his 'retirement' on Twitter, he would instead kiss and make up before beating Diaz at UFC 202 in August.
Fast forward two years and White was left fuming after McGregor attacked a UFC bus, with Khabib Nurmagomedov inside, with the aftermath causing six fights to be axed.
White said on the incident before UFC 223: “This is the most disgusting thing that has ever happened in the history of the company."
And the UFC president was also furious at McGregor breaking 'man-code' and sharing private messages between the pair on social media this year.
In the latest of a long-running feud between the promotion's greatest fighter and president, White accused Jones of wanting £25m to step up to heavyweight to face Francis Ngannou.
Jones flat out refuted the claims and instead called his boss a "liar" – even daring him to terminate his UFC contract.
But their feud has been brewing over the years, due to the two-time champion's out of cage misdemeanours – which included failed drug tests, a hit and run and a positive cocaine test.
When Jones was pulled out of facing Daniel Cormier UFC 200 in July 2016 on just two days notice after a doping violation, White claimed he would never again headline an event.
That proved untrue, as he returned a year later to beat Cormier – later overturned to a no contest following another failed test – before headlinng his four other fights since.
White still classes Jones as the best of all time, but believes his talent has been wasted following years spent on the sidelines through suspensions and personal troubles.
It looks like the glamour girl of the UFC's days in the organisation are over.
After a comprehensive defeat to Amanda Ribas, her last fight on her contract, it appears a renewal isn't open for discussion with White, who has discarded his former favourite fighter.
Rows over pay have soured their relationship, with VanZant eager for a bumper contract that reflects her newfound celebrity status.
White even fired a parting shot at VanZant in a press conference after the Ribas loss, citing her lack of progress and injuries as a reason for deliberations over a new deal.
He said: "When you talk all that stuff, ‘I’m not being paid enough,’ and you’re fighting inconsistently, one time in the last year, (suffering) injuries, and then got smoked in the first round of the fight?
"She should definitely test free agency." Ouch.
VanZant is now due to make her bare-knuckle boxing debut in February after making the shock switch.
For years the UFC failed to take an interest in Cyborg, who was desperate to face Ronda Rousey.
White even publicly shamed the Brazilian for her prior failed drug test and claimed she looked like heavyweight Wanderlei Silva.
He said in 2014: "Walking up the stairs, jacked up on steroids beyond belief, and looking like Wanderlei Silva in a dress and heels."
Two years later, as Rousey left the UFC, Cyborg came in and soon became the most dominant women fighter in the promotion.
But by 2019 their relationship was over, as White accused Cyborg of refusing to rematch Amanda Nunes.
Cyborg then doctored a video which was edited to show White admitting to lying, which the ex-champ later admitted was faked, as she then signed for rivals Bellator.
Woodley found himself public enemy No1 among the UFC brass after claiming he was the worst treated champion in the promotion's history.
He then claimed race was a factor in his popularity, as he said in 2017: "Let's put the cards on the table – real is real, if I was a different complexion, I think people and fans would treat me a different way."
Woodley's public outburst did not go down well with White, who accused the welterweight of boring fans after his points win against Demian Maia.
White said in 2017: “You ask fans if they want to see Woodley fight again, I think that’ll be a flat-out ‘no’, who wants to pay to see Tyron Woodley fight again?"
Woodley would lose his shot at fighting legend Georges St Pierre, with Michael Bisping instead defending his middleweight title against the legendary Canadian.
Despite Woodley suffering several injuries leaving him unable to defend the UFC belt, his relationship with White appears to have improved in the years following – despite now suffering three defeats in a row.
GEORGES ST PIERRE
St Pierre held the welterweight title over five years and nine defences in his second reign as champion, but his last fight ended on a bitter note.
White was left disgusted with the judges decision at UFC 167 in 2013, believing Johny Hendricks was robbed, and blasted GSP for deciding to retire without offering a rematch.
St Pierre would return four years later, moving up to middleweight, but his contract included a stipulation for him to face Robert Whittaker if he won.
But, after GSP did win, and held the middleweight title hostage, he again walked away from the promotion vacating a belt in the process.
White was left unimpressed but not surprised as he insisted St Pierre's fighting career was over.
The promoter even blocked GSP returning against to fight lightweight champion Khabib last year, fearing he would again walk away from the title he had just won.
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