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The I'm A Celebrity… Get Me Out Of Here! opening show wasn't enjoyed by everyone as Ofcom received a number of complaints.
It seems viewers weren't keen on seeing campmate Jordan North throw up and there were fears expressed over the welfare of animals too.
A record 12 million people tuned in for the launch show on Sunday 15 November, but they were met with scenes of BBC Radio 1 presenter Jordan North vomiting at the prospect of abseiling down a cliff face.
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After looking at what he was about to do, the 30-year-old suddenly turned around and puked.
Watching from home, some viewers vented on Twitter, with one writing: "Did they really have to show the vomit though?? #imaceleb."
While another wrote: "Can someone pls make a petition for tv shows to put trigger warnings before people throw up lmao #imacelebrity."
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According to Ofcom, 79 people felt so strongly they contacted the regulator, with 37 of the complaints regarding the scenes of vomiting.
A statement from Ofcom read: "Ofcom has received a total of 79 complaints for last night’s I’m a Celebrity….Get Me Out of Here! of which 37 related to scenes of Jordan vomiting and 18 related to non-specific animal welfare."
Certain viewers also made complaints about the treatment of animals in the episode, which saw the contestants dine out on rabbit after spending 12 minutes trapped in plastic boxes full of bugs.
Watching from home, certain viewers feared the welfare of the insects had been compromised for the sake of entertainment.
When contacted, ITV did not give a comment.
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